Using Analytic Hierarchy Process in the Establishing of Evaluation Process for In-depth Reporting

Using Analytic Hierarchy Process in the Establishing of Evaluation Process for In-depth Reporting - As a Case of Digital Publishing Competence in Taiwan

With the advance of computer and internet technologies, using scientific research techniques to increase the depth and accuracy of major story reporting becomes important and essential.  This case study showed how the AHP decision-support technique could be applied onto the evaluation process of in-depth special reporting.  AHP provides a structured method of organizing and analyzing the decision process, taking various complex parameters into consideration.  It is especially useful to solve problems which are difficult to be quantified or compared by data for specific information in order to visualize and interpret a story.  The objective of this study was to explore the effectiveness of applying the decision-support technique to a given in-depth special report, specifically, an investigation of the digital publishing competences in Taiwan as the case study.  The AHP model can then be used to compare digital publishing competence alternatives and delivers a composite score for each alternative that identifies the best possible choice.  The application of AHP would result in a model for the journalists to adapt the decision-support technique in their in-depth reporting.  The established evaluation process could also enable the journalists to readily access the digital publishing competence parameters through AHP technique when engaging in special report analysis in digital publishing related fields in Taiwan.

Source: Ming-Ju Hsu(2013).  Using Analytic Hierarchy Process in the Establishing of Evaluation Process for In-depth Reporting—
As a Case of Digital Publishing Competence in Taiwan. 中華印刷科技年報 Journal of CAGST 2013, pp.185-198. Received: May 6, 2013 / Accepted: May 22, 2013 / Published: June 23, 2013.