圖文傳播1999定義

圖文傳播的定義：

依據1999年8月1~6日在美國Ferris State University舉辦的第74屆The International Graphic Arts Education Association (IGAEA)年度會議中，全體一致通過圖文傳播的定義：Graphic Communications—the processes and industries that create, develop, produce, and disseminate products utilizing or incorporating words or pictorial images to convey information, ideas, and feelings. GC products facilitate learning, enjoyment, motivation, and commerce. Graphic Communications includes the family of market segments embracing the technologies of printing, publishing, packaging, electronic imaging, and their allied industries; they are often referred to as the graphic arts, print, or imaging industries (Graphic Communications Council, 1999)，意思是：圖文傳播是進行創意(發想)、開發、生產和傳播各種運用或包涵文字、圖案、圖像之產品以傳達資訊、思想和感情之多種製程和各種產業。圖文傳播的產品促進學習、樂趣、動機、和商業。圖文傳播族群之市場區隔，包含印刷、出版、包裝、電子影像以及其他相關產業等；他們常常被稱為印刷藝術(印藝) (graphic arts)、印刷(print)或影像(imaging)等產業(賀秋白、徐明珠，2010)。

參考文獻：

賀秋白、徐明珠。2010年。具備圖文傳播複製前數位能力職涯進路行業調查 (The Study on the suitable professions for who has the digital competence)。《藝術學報》第87期，2010年10月，國立臺灣藝術大學。p.217~243。

Graphic Communications Council(1999). Definition of Graphic Communications. The 74th annual IGAEA conference, August 1-6, 1999. at Ferris State University, Big Rapids, MI.